Core Indian Values †an Advertising Perspective Free Essays

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Papers Core Indian Values – an Advertising Perspective Free Essays INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Essay examples

Constitutional and Administrative Law

Question: Discuss about the Constitutional and Administrative Law. Answer: Introduction: Pablo owns a house in a suburb region called Pelican Point, which is located at the back of the Sydney Harbor. Pablos next-door neighbor owns a house right onto the cliff located at the back of the Sydney Harbor. The neighbor wanted to construct some stairs down the cliff facing the beach and built a small cottage on the waterfront to enjoy the beach in privacy. He submitted development consent for the same before the Pelican Point council. Pablo being the neighbor and the president of SLAPS an organization safeguarding the penguins, was strictly against the submission as the development shall block his view down to the water and it would affect the colony of little penguins residing in that area. He made a submission on his behalf and on behalf of SLAPS requesting the council to refuse to assent to the development proposal, as it would have an adverse impact upon the environment, species and him. However, the Pelican Council did not consider Pablos consideration by stating the reasons for the same. Judicial Review Judicial review plays a significant role in Australian Government system as it ensures accountability of the public officials and the legitimacy of their actions. Judicial review has been introduced by the Administrative Decisions (Judicial Review) Act, 1977 (ADJR Act) which provides the procedure to be followed in Judicial Review. A party having sufficient interest in the matter in dispute to which the judicial review relates may be involved in the judicial review process (Choper, 2013). Judicial review can seek on the grounds of irrational, illegal, improper procedure and violation of any procedural or substantive legal expectation ((Douglas Head, 2014). The parties involved in a judicial review process are entitled to one or more of the following reliefs or remedies (Cane, 2015). They are: A declaration An injunction Damages Mandatory order Prohibitory order Quashing order However, since judicial review is considered as the last resort, the claims for remedies are often becomes critical as during the judicial review proceedings, the court not only determines the legality of the claim but also determine whether such claim can be granted (Leyland Anthony, 2016). In the given scenario, Pablo and SLAPS can resort to judicial review in order to challenge the decision of the Pelican Point Council and to seek alternate remedy or remedies for the same. The judicial Review process usually includes four stages scope, standing, grounds of review and remedy. If Pablo and SLAPS seek judicial review of the decision held by the Pelican Point Council, he would seek a court order to set the decision aside or to hold back the action of the Pelican Point Council. However, a court usually does not direct any governmental department or agency regarding which course of action is to be followed by such department or agency (Pearce et al., 2015). While determining whether to allow judicial review for the matter, the court shall examine the procedure followed by the pelican point council while making the decisions (Groves, 2014). Firstly, the court shall determine whether the methods adopted by the Pelican council is in consistence with procedural fairness and is based on the principles of natural justice. Secondly, the factors taken into consideration by the Pelican point council while making such decision were in accordance with the relevant statute. Lastly, the while making the decisions, the decision makers were acting within the powers conferred upon them by the legislation (Auburn, Moffett Sharland, 2013). The role of the courts in the judicial review process is to decide whether the decision made by the government agency or department was rightly made (Pritchard, 2015). It does not review or re-make the original decisions on its merits. However, after the judicial review it is possible that the Pelican Council can give the decision but the subsequent decision shall be in strict adherence to the legislation, which is the Environmental Planning Act 2015 (NSW) in the given scenario. The court does not permit any random person to initiate a judicial review of any decision made by the Government relating to any specified administrative decision or action (Barnett, 2014). The person bringing the case before the court for to seek judicial review must have a sufficient or relevant interest in the case (Stewart, 2014). In the given scenario, Pablo and Slaps both have sufficient and relevant interest in the decision taken by the Pelican Point Council regarding the development consent for constructing a cottage near the beach. Pablo, as the neighbor of the applicant has sufficient interest in the case, as the cottage shall block his view of the Sydney Harbor. SLAPS or the Sydneysiders Love Adorable Penguins Society Incorporated was created to prevent any form of developments on the Sydney Harbor, thus protecting the little Penguins colony in that area. Pablo being the president of the SLAPS has a relevant interest in the case as the council has not considered the fact that the development of the cottage in the area shall affect the environment and the penguins as well. Pablo and SLAPS may seek judicial review because the decision made by the Pelican point council is: Irrational- the decision made by the pelican point council is irrational. The purpose of the Environmental Planning Act 2015 (NSW) laid down under section 5 of the Act stipulates that the Act shall encourage proper management and conserve artificial and natural resources including natural areas, forests, water, cities, agricultural land in order to promote economic and social welfare of the society and to maintain a better environment. Whereas, the Pelican Point Council has disregarded the fact that the development of cottage would affect the little Penguins who, if are not allowed to gather on the beach would have to travel further or swim to another place. This may be dangerous as either they may be eaten by in the water or would be tired of they have to travel far. Further, SLAPS claims that if the cottage is built, it might encourage other people to build and the items washed out of the cottage would end up as trash, which would be detrimental for the marine life including the li ttle penguins. Therefore, the decision made by the Council is so unreasonable that no relevant authority would make such decision. Improper Procedure- the decision made by the council was not made in compliance with the Environmental Planning Act 2015 (NSW) and neither the decision is based on the principle of natural justice. The Pelican Point Council has infringed the statutory provisions stipulated under section 5 and 79 C of the Act. The principle of natural justice refers to fair hearing which states that every person has a right to a fair hearing, that is, before deciding a case the decision maker must hear the contentions made by the other side (audi alteram partem) and no one can judge in his own case ( nemo judex in causa sua) (Marume et al., 2016). In the given scenario, SLAPS requests that Pablo must be given an opportunity to show the penguin colony to the Pelican Point Council and to understand the plight of the penguins and inspect their habitat in person. However, the Pelican Point Council did not consider looking or hearing what Pablo had to say regarding the plight of the penguins and their habi tat. They decided to the matter based on the written submissions and rejected SLAPS contention to hear Pablo, thus, infringing the principle of natural justice. Breach of substantive and Procedural legislation- However, Environmental Planning Act 2015 (NSW) itself contains a provision under Section 94 which stipulates that if the consent authority is of the opinion that the development would enhance the demand for public services or facilities within the specified area, the consent authority may allow such development consent submission. Such submission is accepted subject to a condition that the person making such submission makes a monetary contribution. If the procedural legislation itself includes unfair provisions, it cannot be expected from the public authority to exercise fairly (McDonald, 2015). The statute contradicts with its own provisions. On one hand, it stipulates that the objective of the Act is to safeguard the natural resources, animals and the environment under section 5 of the Act. On the other hand, it states under section 94 of the Act that if any development proposal increases the demand for public services or facilitie s, such development proposal shall be granted. Moreover, the Council is also of the opinion that their policy does not consider protection of penguin and a development application cannot be refused merely on that ground. In addition, the council is competent to charge Pablos neighbor development contribution under section 94 of the Act to keep boats from getting close to the cottage. If Pablo and SLAPS claims remedies against the decision made by the Pelican Point Council, the court shall determine the fact whether such claim is justifiable and whether the claim for remedies can be granted. However, if the court is of the opinion that remedies may be granted in the case, then Pablo and SLAPS shall be entitled to one or more of the following reliefs: Quashing order the court may pass a quashing order to nullify the original decision passed by the Pelican point council. Mandatory order- the court may also pass a mandatory order directing the council under review to carry out its legal duties effectively. Injunction- the court may also pass an injunction order to restrain the council and the applicant from developing cottage in the beach area. Reference list Auburn, J., Moffett, J., Sharland, A. (2013).Judicial Review: Principles and Procedure. OUP Oxford. Barnett, H. (2014).Constitutional administrative law. Routledge. Cane, P. (2015). Records, Reasons and Rationality in Judicial Control of Administrative Power: England, the US and Australia.Israel Law Review,48(03), 309-328. Choper, J. H. (2013).Judicial review and the national political process: A functional reconsideration of the role of the Supreme Court. Quid Pro Books. Douglas, R., Head, M. (2014).Douglas and Jones's administrative law. Groves, M. (Ed.). (2014).Modern Administrative Law in Australia: Concepts and Context. Cambridge University Press. Leyland, P., Anthony, G. (2016).Textbook on administrative law. Oxford University Press. Marume, S. B. M., Jubenkanda, R. R., Namusi, C. W., Madziyire, N. C. (2016). The Principles of natural justice in public administration and administrative law. McDonald, L. (2015). Reason, Reasonableness and Intelligible Justification in Judicial Review.Sydney L. Rev.,37, 467. Pearce, D. C., Paterson, M., Zifcak, S. P., Telford, P. (Eds.). (2015).Australian Administrative Law. Pritchard, J. (2015, January). The rise and rise of merits review: Implications for judicial review and for administrative law. InAIAL Forum(No. 79, p. 14). Australian Institute of Administrative Law. Stewart, D. (2014). Statutory authority to contract and the role of judicial review.U. Queensland LJ,33, 43.

Friendship Essay Example For Students

Friendship Essay The human survival is based on friendship. From the highest authority to the lowest bums living on the streets all of them have experienced in some way or the other one of these different kinds of friendships. We take this friendship for granted because it is something that exists naturally in society and most of us never really have to actually go out into the world looking for a friend. Those of us who have had to live in a foreign country or in new surroundings have learned how important this is in life. My personal realization came when I had to start college in a new country, in different surroundings. The feeling of loneliness is enough to drive a person to near madness. So in conclusion what Im trying to say is that we cannot thrive successfully as individuals or as a society without having some form of friendship with other individuals. As children we depend on our parents and see them as our only friends. Life goes on to the next level and we now make friends with people of our own sex because girls are weird. Then comes the next stage in life, a sheer fascination with this weird species that will rule us until a perfectly weird individual comes along. So life can be summarized in these three statements. It was a great man, Mark Twain, who once said, Grief can take care of itself, but to get the full value of joy you must have somebody to divide it with.There is a freedom from both people to express their opinions to each other in order to strengthen the friendship. It does not matter whether the marriage or friendship is by choice or by force. Any form of friendship is based on the simple rules of honesty and trust. These are understood even before it starts. It is this that makes us human. They do not want to know about it or they do not understand it enough. This is not how friendship works. It is a system like any other, and whether it is between spouses or parents and children or friends, the same rules will apply. These rules can be summarized by one word trustworthiness. If you take your friends for granted then the same happens to you, and you dont realize the true essence of friendship because this friendship is superficial, and is not based on the rules. Another fact to consider is time. Time brings maturity to the relationship, and a better understanding between the members. It may heal wounds or make them more apparent and clear. All forms of friendships will change with time; some will be strengthened as the members begin to see each other more clearly, and trust each other unconditionally. Unfortunately, this clarification may have the opposite effect and you realize how superficial the friendship truly is. This is why some marriages, that are made too early, end with the same abruptness that they were made. Once again, the time factor is apparent.

Fin 571 Week 4 Essay Example

Fin 571 Week 4 Essay Example Fin 571 Week 4 Essay Fin 571 Week 4 Essay Guillermo Furniture Analysis Paper University of Phoenix Corporate Finance FIN/571 Guillermo Furniture Analysis Paper . Guillermo Navallez is the owner and operator of the Guillermo Furniture Company. Mr. Navallez has operated this store for year in the Sonora, Mexico area and had built a positive rapport with that community. Recently, Mr. Navallez has two issues he is facing. One issue is an overseas competitor and the other is the high cost of labor. The overseas competitor is making furniture using new and innovative technologies. Because Guillermo furniture specializes in one-of-a-kind hand crafted furniture, his cost of labor is extremely high because of the time that is needed to create each piece. Because of this, Guillermo is losing profit as well as customers; Mr. Navallez has been trying different ideas to help improve his business. . At this point in time, the only option for the Guillermo furniture store is simple. This company must join the ranks of its competitors in order to stay in business. Guillermo needs to transition from handcrafted pieces into using the high tech technology like its competitors. This technology will cut costs on materials as well as labor, and still supply quality furniture. Guillermo Furniture has an option to be taken over by its competitor. This option is not received well by Mr. Navallez. He has no intention of being bought out. Because he does not want to lose everything that he has worked for, Mr. Navallez has to put a plan into action immediately. He is concerned about his family and his responsibility to take care of them. : In The company used the â€Å"what-if† example, it would allow the business owner to take a combination of his projections and come up with one resolution. If he includes numerous investments it will help to prepare a present value index. Mr. Navallez could then capitalize on his investments. The WACC is established by the use of multiple assessments Mr. Navallez has been reviewing different alternatives for the Guillermo Furniture Store. A company’s assets are financed by either debt or equity. By taking a weighted average, you can see how much interest the company has to pay for every dollar it finances. WACC is the overall required return on the company as a whole and, it is often used internally by company directors to determine the likelihood of expansion opportunities and mergers. It is the appropriate rate to use for cash flows with risk that is similar to that of the overall firm (Investopedia, 2011). The first option is to keep running the business as usual and not making any changes. The net present value analysis can be run by and outside entity to show whether or not Guillermo is operating at its highest while in business. This will show the net present value after taxes. The Net Present Value is the difference between what something is worth and the present value of its expected future cash (Emery, Finnerty, Stowe, 2007, p. 187). Next, the payback period is the number of years it takes the business to recover from the original investment. If $300 million is invested within a certain time period the company will be able add more revenue to the money that was originally invested into the company. Payback periods can take a long time or a short time depending on the circumstances. On the other hand, it will eventually pay off in the end. For Mr. Navallez and Guillermo Furniture, a payback time frame is the best option to help capitalize on the reconstruction of his business. Capital budgeting is the process of choosing a long-term capital investment According to (Emery, Finnerty, and Stowe). This includes investments in land as well as equipment. Capital budgeting is knowledgeable to the store because of Guillermo’s assets, products, and services that the business provides. There is no limit to the numbers of possible investments that can’t be reached. However, based on present and future selections, constraints for the future will be very slim. Planning of these choices will help to capitalize on assets and improve the profits in the future. In The Guillermo Furniture Store Scenario, capital budgeting projects are judged by value. We also find out that capital is worth more than it costs, because stock prices will increase and then the wealth by the amount of capital will be different. In conclusion The Guillermo stock would increase if the company took on a capital budgeting project with a positive stock value and decrease if the stock value is negative. Reference Emery, Finnerty, Stowe. (2007). Corporate Financial Management (3rd ed. ). New Jersey: Pearson-Prentice Hall. Investopedia. (2011). www. investopedia. com. Retrieved from investopedia. com/terms/w/wacc. asp University of Phoenix (2011). Lawrence Sports Simulation [Video podcast]. Finance for Managerial Decision Making: Working Capital Management. Retrieved from http://https://ecampus. phoenix. edu/secure/AAPD/vendors/tata/sims/finance/working_capital/finance_working_capital_frame. html

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