How Communication Is Essential For Accountants - 885 Words

Communication is very essential for accountants whether in public practice or providing service in industry because to get done what you want should be properly and effectively communicated and what you want to report should also be effective, simple and clear and getable to whom you are addressing. In an organization and it helps the organization to take to the greater heights. So it is very important that, an effective communication is something matter of discussion. All the great accountants in the history were very good in communications and accordingly certain steps are required in order to make the communication effective. So a good accountnt is of not any use without a good communicator. Following are the five of the aspects of better communication, which are explained below: (a) To view and consider Things on Personal Note: In terms of communication, it is very essential that the accountant takes the things on personal note and communicate in a way as it is his from the personal point of view. It may be noted that, when the accountant takes things personally, then the impact of communication of the same would be effective. An accountant should not stay arms length in the matter of communication which will put the things into dark and there has to be development of meaningful relationships with the stakeholders for effective communication. Monitoring processes after the communication need to be implemented and there has to follow up understand the process. (b) ToShow MoreRelatedWriting Of The Discipline Of Accounting1627 Words   |  7 PagesCollege Abstract This research focuses on the career of accountants in order to find some of the types of writing done in their field. It is also to help me better understand what accountants do and what types of writing are required as this is a career in which I am pursuing a degree. The methods used to gather information for this research were from primary resources: one email interview, also shadowing an accountant in order to experience what it feels like actually doing some of theRead MoreAn analysis of skills and knowledge required to undertake degree studies in accounting and finance and follow a future career path in financial accounting1225 Words   |  5 Pagessucceed in this area, as it will be essential to help the students in achieving their set goals. This essay identifies the skills that will be needed, so this essay will focus on accounting and finance and the essential skills needed as well as the ways in which these skills can be developed or improved. The skills required to be a successful accountant are organisation, time management, adaptability, communication, openness and leadership. (Topan, 2014) Accountants should be experts with organisation;Read MoreEssay on A Career in Forensic Accounting947 Words   |  4 Pagesto further review and research. This paper will define forensic accounting, describe what it takes to be a forensic accountant, give some statistics about forensic accounting, and give my feedback on this potential career path. Forensic accounting is the use of investigative and analytical skills for the purpose of resolving financial issues in a court of law. Forensic accountants need skills in accounting, auditing, finance, quantitative methods, certain areas of laws, research and investigativeRead MoreForensic Accounting : A Relatively New Field1554 Words   |  7 Pagesof forensic accountants to conduct a thorough analysis of the financial support structure of the 9/11 hijackers and develop ways to prevent a future event (Dryer). Money laundering is also estimated to have grown 9% in the past year (Wheeler). Thus forensic accounting has become an increasingly viable profession and is essential to the security and wellbeing of the nation. â€Å"Money laundering is estimated to have grown 9% in the past year† Needs of a Terrorist To fully understand how forensic accountingRead MoreRisks And Risk Assessment Model1598 Words   |  7 Pagesprogressively essential to bring about any firm to be more successful. Risk assessment model provides a mechanism for classifying which one of the risks serves as the opportunity or potential danger. Allen and Derr (2015, p.13) pointed out the great risk assessment is fixed in the business’s defined risk appetite and tolerance and provide a principal for determining risk response. The risk assessment process, implemented through the whole of business, permits management accountants to identify particularRead MoreMaking A Certified Public Accountant Essay1529 Words   |  7 Pageshas to offer. Accountants have many different jobs that they can do. Information to become a Certified Public Accountant will be given in this report. The process through college to get a degree in accounting can be a little overwhelming due to the variety of jobs accounting has to offer. Accounting majors have many directions they can chose, such as working for a public or private accounting firm, focusing on auditing or taking that next step to become a Certified Public Accountant. BACKGROUND:Read MoreEthical Codes For Professional Accountants1470 Words   |  6 PagesHaving competent professional accountants are invaluable assets to the company because they are able to adopt a pragmatic and objective approach to solve issues. Accountancy professionals assist business executives with corporate strategies, provide advice with product cost, improve mitigate risks of the company. Public accountants not only serve the interest of the company but also have the duty to the general public. Therefore, they have a key role in helping organizations to act ethically. EthicalRead MoreCode Of Ethics And The Laws Of The Accounting Profession Essay1482 Words   |  6 PagesCritically reflect on the arguments as to why a code of ethics is essential to support the regulation of the accounting profession in New Zealand. Introduction Code of Ethics display the ideal qualities that one should follow and demonstrate, in the accounting profession. It lays down the expected standards, and are based on personal characteristics and behavior. According to New Zealand Institute of Chartered Accountants Act 1996 the five fundamental principles in the Code of Ethics are integrityRead MoreThe Changing Roles of Management Accoutants Essays1351 Words   |  6 Pages1. Introduction Management accountants and the system of management accounting have had a core importance in working and operations of the corporates. Over the years they have been fulfilling their traditional job requirements such as bookkeeping, recording and reporting financial information. It is believed that as over the years business and corporate world has evolved and gone through many changes and management accountants being part of this system would also face transformation in their rolesRead MoreThe Role Of Management Accounting And Management1461 Words   |  6 Pagesaccounting and management accountants in much of society have been changed. In this paper, we will discuss the hybridisation and change in nature and role of management accounting and management accountants. The Evolution of Management Accounting From 1981 onwards, the Management Accounting Practices Committee outlines the definition of management accounting to ‘the process of identification, measurement, accumulation, analysis, preparation, interpretation, and communication of financial information

Banning Of Violent Video Games - Free Essay Example

Sample details Pages: 2 Words: 674 Downloads: 3 Date added: 2019/04/26 Category Entertainment Essay Level High school Tags: Video Games Essay Did you like this example? The Paradox of New Technologies by Dorothy Nixon tells how technology, like the phone, has changed us for the better and for the worse. Also, the author says that Americans describe smartphones as indispensable. She explains that though smartphones were important it is still a distraction at times and bit of a leash. As for Nixon, the phone technology brings more worries and anxiety than it does comfort of reaching a loved one. In 1910, ATT advertise the comfort the telephone brings to the women in America. Not being able to hear their childs voice or get a letter from them or even not answering the phone call makes them worried. Nixon tells the story about how seven people went to New Zealand for a two-day trek to a remote area of the South island. They all had smartphones, but only for three hours and then they found themselves with no cell service, but the minute they got back in range their cell phones were beeping and singing with text messages from back home. If a gr own child was to leave off to New Zealand, it was a good chance their parents wouldnt hear from them. Back in the 1900s, it was a period of rapid social change; Americans relied on postal service or snail mail for news about their loved ones. As opposed to today Americans are a phone call and a text away. She talks about how cell technology is moving around efficiently and in your car. There were no more fights between the co-pilot and driver as the passenger would hold the map up trying to find which way you should go. Even though they also had GPS people would still argue when it would give directions. It would also sometimes give the wrong directions sending Nixon into a construction hole. This also proved that smartphone technology made us less proficient in the use of any navigation technology. Even technology like violent video games are corrupting the world with anger and should be banned because their addictive, risk of aggressive behavior, and promotes sexual conduct. Fi rst, playing violent video games changes brain functions and can be addictive. Violent video games can be addicting like drugs. Kids and adolescents brains are ordinarily powerless to addictions as their minds are a work in progress. According to nydailynews.com Kids can become physically and verbally abusive, said Fraser. Most parents have trouble imagining this†that their 12-year-old boy would push his mother when she tries to unplug the game. Kids are more vulnerable to video game addiction and may become violent when their game is taken away. Secondly, Video games are known for violent behavior but also is linked to aggression. According to usatoday.com An international study looking at more than 17,000 adolescents, ages nine to 19, from 2010 to 2017, found playing violent video games led to increased physical aggression over time. The longer people are exposed to violent video games, are most likely to have aggressive behavior, thoughts, and feelings. In Germany, an 1 8-year-old gunman killed nine people in July 2016 and was a fan of shooting video games, according to cnn.com This led many to worry that violent video games may be negatively affecting their own children. Lastly, violence and sex are abundant in numerous video games, and research has consistently exhibited that exposure can lastingly affect a kids mind. There is a video game rating system intended to keep minors from playing games with inappropriate substance. Without your consent, your child could be viewing violent and sexual video games. Video streaming websites like YouTube allow kids access to other individuals playing vicious and sexual video games. Aside from the violence and sexual content of the video game streamers your children watches may utilize bad language or take part in inappropriate behaviors on camera. In Conclusion, Nixon explains how technology changed us for the better and for the worse. Violent video games should be prohibited because its addiction to people, puts children and adults at risk of aggressive behavior, and it promotes sexual conduct. Don’t waste time! Our writers will create an original "Banning Of Violent Video Games" essay for you Create order

European History - Free Essay Example

Sample details Pages: 3 Words: 886 Downloads: 5 Date added: 2017/09/20 Category History Essay Type Analytical essay Tags: Brexit Essay Did you like this example? In response to Russian Empire’s and Austria-Hungary’s declaration of war against each other after the assassination of Archduke Ferdinand of Austria, Germany declared war on Russia on August 1, 1914. Three days later, the German Reichstag declared Burgfrieden or â€Å"civil peace† which declared for people to set aside their conflicts aside and unite to defend the country. Most Germans expecting a rapid victory, enthusiastically supported the war. Their views, however, shifted from ebullience to one of detest. Opinions toward war all varied to each person. Some supported the war through the end, while some changed their view and wanted the war to end. In another perspective, some saw the war as an economic opportunity. Wars were series of repetitious events that occurred throughout the history of mankind. No matter how horrid they were, however, they brought a sense of unity among the people who were forced to unite to defend their home. When the decla ration of war had been made on August 1, 1914, the German Emperor Wilhelm II used words of eloquence to appeal to the citizens’ emotions to unite them together â€Å"like brothers† (Doc 1) in order to gain their support for the war. Much enthusiasm followed after his speech as depicted in the photograph (Doc. 2). Most people waved their hats, shouting words of praise to the emperor. Women felt gratefulness during the war in the beginning. They found it as an opportunity to expand the rights of a woman. They thought that with the victory of the war, they would become more equal to men. This idea was voiced in the editorial of the women’s rights advocate. (Doc. 4) Oskar Schmitz, and author, indirectly approved of the war by asserting that since Germany was united and strong, other countries such as England could not hope to defeat them (Doc. ). Although some supported for the war with no question, some grudgingly supported in fear of retribution and in hopes of gaining recognition. According to a Social Democratic Party newspaper, the democratic parties would have been â€Å"destroyed and crushed,† had they not voted to finance the war. Their agreement to finance the war was a gamble to secure their position in the government. (Doc. 3) No matter what their reasons to support the war, they followed the terms of the â€Å"civil peace† in the beginning. As the time progressed on, people began to realize the dragging war hurt hem more than benefit them. It was nothing new to those who realized the cost of the war in the beginning as S. Jobs, a columnist, noted. Among the rush of enthusiasm among the Berlin population, there were â€Å"a quiet, serious, even shaken group of people. † (Doc. 5) Both solemn and enthusiastic attitudes grew into frustration. A military administrator of a rural province reported to his superiors, which was formal and accurate, that one woman voiced her displeasure and refused to work for the gov ernment stating, â€Å"I can’t take it any more. (Doc 9) Evelyn Blucher von Wahlstatt accounted in her diary—which was unbiased because of the private information in the diary—that she heard the complaints of women in the streets. Those women were starving and lost their husbands in the war; loss of their husband also meant the loss of income to support the family. (Doc 8) Those who had enough of the war formed a radical labor party. They made a list of demands to the government to end the war and to ease the burden of their economic problems according to a police report in Berlin. While the majority of the citizens of Germany bickered amongst themselves if they should continue to support the war, those of rich and powerful took an advantage of the war for economic benefits. They coaxed the citizens that workers had the power to influence the outcome of the war by working harder and by trying to sound patriotic. One of those who used that excuse was General Wilhelm Groener, who was the Army Chief of Staff, proclaiming to the workers to â€Å"work and more work until the victorious end of the war. † A german soldier showed his abhorrence toward these opportunists in the National Liberal Party paper. He said, â€Å"The blood rises to our heads when we imagine that, behind the front, turncoats are exploiting our inhuman sacrifices to fill their sacks with gold, and that they are enriching themselves at the expense of our women and children. † (Doc. 7) Once again a wife of a farmer in Doc. 9 declared to the military administrator that she was not going â€Å"to slave away† for the Berliners, implying that those Berliners only took an advantage of the war for their gain. The cartoon in Doc. 12 also indicates people’s distaste for the opportunists. The two fat figures indicate the wealthy that came from the cities (as depicted in the background). The fatness could represent all the gains those men have gotte n from the lower middle class. The lower middleclass is represented by a thin, malnourished man whose resources were â€Å"sucked away† by those wealthy people. The â€Å"civil peace† was to attract the supports for the war. It was successful in the beginning but as the time passed, its policy failed as people resented it. At the end, everyone was dissatisfied with their defeat in the war and the harsh terms that came as the consequences. Don’t waste time! Our writers will create an original "European History" essay for you Create order

The Theme of Prejudice in William Shakespeares The...

The Theme of Prejudice in William Shakespeares The Merchant of Venice In The Merchant of Venice by William Shakespeare, there are two main themes, prejudice, and loyalty. Prejudice is the more evident theme and is shown in many different aspects through the characters and plot. Shylock and Antonio demonstrate religious discrimination between Christians and Jews. Portia and her suitors display racial discrimination. The aim of this essay is to discuss the theme of prejudice as shown in the play. Jews in medieval times were despised. They had been blamed for spreading the plague by poisoning wells and were accused of being usurers. Thus, they would be enriching themselves at the expense of the†¦show more content†¦However, when we reach Act I Scene III we realise that looks can be deceiving. Antonio says, I am as like to call the so again, to spit on thee again, to spurn thee too. This statement is directed towards Shylock and it shows the opposite side of Antonios personality. Antonio ruins Shylocks business purposely by lending money out interest free and speaking abuse in front of merchants. In Act III Scene I Shylock delivers his most moving speech. He hath disgraced me, and hindered me half a million, laughed at my losses, mocked at my gains, scorned my nation, thwarted my bargains, cooled my friends, heated mine enemies-and whats his reason? I am a Jew. Antonio dislikes Shylock for his religion, yet he does not follow his own. Christianity is about showing kindness to others and treating others as you would like to be treated. Antonio is a Christian and that is his motive to spit upon Shylock yet he does not abide by his own religions beliefs. Hath not a Jew hands, organs, dimensions, senses, affections, passions? Fed with the same food, hurt with the same weapons, subject to the same diseases, healed by the same meansà ¢Ã¢â€š ¬Ã‚ ¦ The message Shylock is trying to give to the audience is just because he is a Jew does not mean he is not a human being. If a Jew and a Christian bothShow MoreRelatedAnti-Semitism and Racism in the Merchant of Venice1019 Words   |  5 PagesAnti-Semitism and racism in The Merchant Of Venice. Anti-Semitism and the desecration of the Jewish population have been in existence for nearly five thousand years. In William Shakespeares â€Å"The Merchant of Venice†, we find that one of the characters is the subject and expression of anti-Semitic attitude that is persistent in Elizabethan society. William Shakespeares â€Å"The Merchant of Venice† contains many examples that insult Jewish heritage because they were the minority in London in ShakespeareanRead MoreAnalysis Of The Movie The Merchant Of Venice 1918 Words   |  8 PagesPerformance Analysis of T he Merchant of Venice Jordan Thomas Mullineaux-Davis William Shakespeare has regularly throughout time been referred to and could be viewed as anti-Semitic because of the cultural implications within many of his plays. A particularly strong example of this could be The Merchant of Venice. This essay will explore arguments of post-colonialism within The Merchant of Venice, discussing the pertinent issues of anti-semitism, racial isolation and prejudice. It will also comment onRead MoreRacism And Prejudice By William Shakespeare s The Merchant Of Venice Essay1699 Words   |  7 Pagesleft out because of their religion and what they believe in, however there is racism and prejudice present in the world. William Shakespeare’s The Merchant of Venice is one of his most controversial plays. Written in the 16th century England, the play poses many questions concerning racial, religious and human differences due to anti-semitism being very common at the time. The story is set in Venice where a merchant named Antonio lived. His poor friend Bassanio wants to charm and marry a lovely, richRead MoreEssay on Prejudice in William Shakespeares The Merchant of Venice1092 Words   |  5 PagesPrejudice in William Shakespeares The Merchant of Venice The main theme of the Merchant of Venice is of Shylock, a Jew, and Antonio, a Christian taking part in a deal involving the Jew lending the Christian a sum of money. The bond they make is that if Antonio cannot pay Shylock back, Shylock can take legally a pound of Antonios flesh as payment. The other plots in the play consist of Jessica, Shylocks daughter eloping with Lorenzo, another Christian and AntoniosRead MoreAnalysis of The Merchant of Venice Essay513 Words   |  3 PagesAnalysis of The Merchant of Venice William Shakespeares play The Merchant of Venice is based on a simple enough plot, but it gives a more complex view of the characters involved. It portrays each characters attitude, opinions and actions and shows how they affect the other characters. ====================================================================== Shylock is perhaps the most noteworthy character. He is centred on most of the plays events. Throughout theRead MoreReview of The Merchant of Venice by William Shakespeare Essays1574 Words   |  7 PagesReview of The Merchant of Venice by William Shakespeare Shakespeare wrote the Merchant of Venice, it is one of Shakespeares less known plays because the original manuscripts were lost but the play did re-surface in the 1600s. In Shakespeares time there was only one Jew in EnglandRead MorePortia and Bassanio in William Shakespeares The Merchant of Venice785 Words   |  4 PagesPortia and Bassanio in William Shakespeares The Merchant of Venice â€Å"The Merchant of Venice† is a Shakespearean play based on the themes of friendship, racial prejudice, deceptive appearances and love, of which the most romantic is the love between Portia and Bassanio. In contrast, the other two couples - Lorenzo and Jessica, Gratiano and Nerissa – exhibit playful or down-to-earth love. Portia is as faultless as one could imagine. She is blessed with beauty, heavenlyRead MoreThe Role of Prejudice in the Merchant of Venice2395 Words   |  10 PagesThe Role of Prejudice In The Merchant of Venice This paper discusses the subject of prejudice in the William Shakespeare play, The Merchant of Venice. I. Introduction William Shakespeares satirical comedy, The Merchant of Venice, believed to have been written in 1596 was an examination of hatred and greed.The premise deals with the antagonistic relationship between Shylock, a Jewish money-lender and Antonio, the Christian merchant, who is as generous as Shylock is greedy, particularlyRead MoreEssay on Discrimination in The Merchant of Venice1400 Words   |  6 PagesDiscrimination is a resounding theme in The Merchant of Venice (Meyers). All of the characters are affected by inequality. This inequity is evidenced clearly in Shylock, the Jewish usurer. He is treated with scorn and derision by all the characters. Shylock’s misfortunes stem not from poor attributes or even a poor background; it stems from the fact he is Jewish, and what is more, he is impenitent of that distinction. If he had been more daunted by Christian influence, he might have been forgivenRead MoreWilliam Shakespeares The Merchant of Venice Essay1262 Words   |  6 PagesWilliam Shakespeares The Merchant of Venice The Merchant of Venice by William Shakespeare features, Shylock a very controversial character due to his religion, profession and personal traits. Professionally Shylock lends money to people in debt, in order to gain interest and profit. Although, this is very much central to our modern way of life, in the Elizabethan period, money lending was not accepted as an acceptable profession. Throughout The Merchant of Venice

Core Indian Values †an Advertising Perspective Free Essays

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Papers Core Indian Values – an Advertising Perspective Free Essays INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Essay examples

Constitutional and Administrative Law

Question: Discuss about the Constitutional and Administrative Law. Answer: Introduction: Pablo owns a house in a suburb region called Pelican Point, which is located at the back of the Sydney Harbor. Pablos next-door neighbor owns a house right onto the cliff located at the back of the Sydney Harbor. The neighbor wanted to construct some stairs down the cliff facing the beach and built a small cottage on the waterfront to enjoy the beach in privacy. He submitted development consent for the same before the Pelican Point council. Pablo being the neighbor and the president of SLAPS an organization safeguarding the penguins, was strictly against the submission as the development shall block his view down to the water and it would affect the colony of little penguins residing in that area. He made a submission on his behalf and on behalf of SLAPS requesting the council to refuse to assent to the development proposal, as it would have an adverse impact upon the environment, species and him. However, the Pelican Council did not consider Pablos consideration by stating the reasons for the same. Judicial Review Judicial review plays a significant role in Australian Government system as it ensures accountability of the public officials and the legitimacy of their actions. Judicial review has been introduced by the Administrative Decisions (Judicial Review) Act, 1977 (ADJR Act) which provides the procedure to be followed in Judicial Review. A party having sufficient interest in the matter in dispute to which the judicial review relates may be involved in the judicial review process (Choper, 2013). Judicial review can seek on the grounds of irrational, illegal, improper procedure and violation of any procedural or substantive legal expectation ((Douglas Head, 2014). The parties involved in a judicial review process are entitled to one or more of the following reliefs or remedies (Cane, 2015). They are: A declaration An injunction Damages Mandatory order Prohibitory order Quashing order However, since judicial review is considered as the last resort, the claims for remedies are often becomes critical as during the judicial review proceedings, the court not only determines the legality of the claim but also determine whether such claim can be granted (Leyland Anthony, 2016). In the given scenario, Pablo and SLAPS can resort to judicial review in order to challenge the decision of the Pelican Point Council and to seek alternate remedy or remedies for the same. The judicial Review process usually includes four stages scope, standing, grounds of review and remedy. If Pablo and SLAPS seek judicial review of the decision held by the Pelican Point Council, he would seek a court order to set the decision aside or to hold back the action of the Pelican Point Council. However, a court usually does not direct any governmental department or agency regarding which course of action is to be followed by such department or agency (Pearce et al., 2015). While determining whether to allow judicial review for the matter, the court shall examine the procedure followed by the pelican point council while making the decisions (Groves, 2014). Firstly, the court shall determine whether the methods adopted by the Pelican council is in consistence with procedural fairness and is based on the principles of natural justice. Secondly, the factors taken into consideration by the Pelican point council while making such decision were in accordance with the relevant statute. Lastly, the while making the decisions, the decision makers were acting within the powers conferred upon them by the legislation (Auburn, Moffett Sharland, 2013). The role of the courts in the judicial review process is to decide whether the decision made by the government agency or department was rightly made (Pritchard, 2015). It does not review or re-make the original decisions on its merits. However, after the judicial review it is possible that the Pelican Council can give the decision but the subsequent decision shall be in strict adherence to the legislation, which is the Environmental Planning Act 2015 (NSW) in the given scenario. The court does not permit any random person to initiate a judicial review of any decision made by the Government relating to any specified administrative decision or action (Barnett, 2014). The person bringing the case before the court for to seek judicial review must have a sufficient or relevant interest in the case (Stewart, 2014). In the given scenario, Pablo and Slaps both have sufficient and relevant interest in the decision taken by the Pelican Point Council regarding the development consent for constructing a cottage near the beach. Pablo, as the neighbor of the applicant has sufficient interest in the case, as the cottage shall block his view of the Sydney Harbor. SLAPS or the Sydneysiders Love Adorable Penguins Society Incorporated was created to prevent any form of developments on the Sydney Harbor, thus protecting the little Penguins colony in that area. Pablo being the president of the SLAPS has a relevant interest in the case as the council has not considered the fact that the development of the cottage in the area shall affect the environment and the penguins as well. Pablo and SLAPS may seek judicial review because the decision made by the Pelican point council is: Irrational- the decision made by the pelican point council is irrational. The purpose of the Environmental Planning Act 2015 (NSW) laid down under section 5 of the Act stipulates that the Act shall encourage proper management and conserve artificial and natural resources including natural areas, forests, water, cities, agricultural land in order to promote economic and social welfare of the society and to maintain a better environment. Whereas, the Pelican Point Council has disregarded the fact that the development of cottage would affect the little Penguins who, if are not allowed to gather on the beach would have to travel further or swim to another place. This may be dangerous as either they may be eaten by in the water or would be tired of they have to travel far. Further, SLAPS claims that if the cottage is built, it might encourage other people to build and the items washed out of the cottage would end up as trash, which would be detrimental for the marine life including the li ttle penguins. Therefore, the decision made by the Council is so unreasonable that no relevant authority would make such decision. Improper Procedure- the decision made by the council was not made in compliance with the Environmental Planning Act 2015 (NSW) and neither the decision is based on the principle of natural justice. The Pelican Point Council has infringed the statutory provisions stipulated under section 5 and 79 C of the Act. The principle of natural justice refers to fair hearing which states that every person has a right to a fair hearing, that is, before deciding a case the decision maker must hear the contentions made by the other side (audi alteram partem) and no one can judge in his own case ( nemo judex in causa sua) (Marume et al., 2016). In the given scenario, SLAPS requests that Pablo must be given an opportunity to show the penguin colony to the Pelican Point Council and to understand the plight of the penguins and inspect their habitat in person. However, the Pelican Point Council did not consider looking or hearing what Pablo had to say regarding the plight of the penguins and their habi tat. They decided to the matter based on the written submissions and rejected SLAPS contention to hear Pablo, thus, infringing the principle of natural justice. Breach of substantive and Procedural legislation- However, Environmental Planning Act 2015 (NSW) itself contains a provision under Section 94 which stipulates that if the consent authority is of the opinion that the development would enhance the demand for public services or facilities within the specified area, the consent authority may allow such development consent submission. Such submission is accepted subject to a condition that the person making such submission makes a monetary contribution. If the procedural legislation itself includes unfair provisions, it cannot be expected from the public authority to exercise fairly (McDonald, 2015). The statute contradicts with its own provisions. On one hand, it stipulates that the objective of the Act is to safeguard the natural resources, animals and the environment under section 5 of the Act. On the other hand, it states under section 94 of the Act that if any development proposal increases the demand for public services or facilitie s, such development proposal shall be granted. Moreover, the Council is also of the opinion that their policy does not consider protection of penguin and a development application cannot be refused merely on that ground. In addition, the council is competent to charge Pablos neighbor development contribution under section 94 of the Act to keep boats from getting close to the cottage. If Pablo and SLAPS claims remedies against the decision made by the Pelican Point Council, the court shall determine the fact whether such claim is justifiable and whether the claim for remedies can be granted. However, if the court is of the opinion that remedies may be granted in the case, then Pablo and SLAPS shall be entitled to one or more of the following reliefs: Quashing order the court may pass a quashing order to nullify the original decision passed by the Pelican point council. Mandatory order- the court may also pass a mandatory order directing the council under review to carry out its legal duties effectively. Injunction- the court may also pass an injunction order to restrain the council and the applicant from developing cottage in the beach area. Reference list Auburn, J., Moffett, J., Sharland, A. (2013).Judicial Review: Principles and Procedure. OUP Oxford. Barnett, H. (2014).Constitutional administrative law. Routledge. Cane, P. (2015). Records, Reasons and Rationality in Judicial Control of Administrative Power: England, the US and Australia.Israel Law Review,48(03), 309-328. Choper, J. H. (2013).Judicial review and the national political process: A functional reconsideration of the role of the Supreme Court. Quid Pro Books. Douglas, R., Head, M. (2014).Douglas and Jones's administrative law. Groves, M. (Ed.). (2014).Modern Administrative Law in Australia: Concepts and Context. Cambridge University Press. Leyland, P., Anthony, G. (2016).Textbook on administrative law. Oxford University Press. Marume, S. B. M., Jubenkanda, R. R., Namusi, C. W., Madziyire, N. C. (2016). The Principles of natural justice in public administration and administrative law. McDonald, L. (2015). Reason, Reasonableness and Intelligible Justification in Judicial Review.Sydney L. Rev.,37, 467. Pearce, D. C., Paterson, M., Zifcak, S. P., Telford, P. (Eds.). (2015).Australian Administrative Law. Pritchard, J. (2015, January). The rise and rise of merits review: Implications for judicial review and for administrative law. InAIAL Forum(No. 79, p. 14). Australian Institute of Administrative Law. Stewart, D. (2014). Statutory authority to contract and the role of judicial review.U. Queensland LJ,33, 43.

Friendship Essay Example For Students

Friendship Essay The human survival is based on friendship. From the highest authority to the lowest bums living on the streets all of them have experienced in some way or the other one of these different kinds of friendships. We take this friendship for granted because it is something that exists naturally in society and most of us never really have to actually go out into the world looking for a friend. Those of us who have had to live in a foreign country or in new surroundings have learned how important this is in life. My personal realization came when I had to start college in a new country, in different surroundings. The feeling of loneliness is enough to drive a person to near madness. So in conclusion what Im trying to say is that we cannot thrive successfully as individuals or as a society without having some form of friendship with other individuals. As children we depend on our parents and see them as our only friends. Life goes on to the next level and we now make friends with people of our own sex because girls are weird. Then comes the next stage in life, a sheer fascination with this weird species that will rule us until a perfectly weird individual comes along. So life can be summarized in these three statements. It was a great man, Mark Twain, who once said, Grief can take care of itself, but to get the full value of joy you must have somebody to divide it with.There is a freedom from both people to express their opinions to each other in order to strengthen the friendship. It does not matter whether the marriage or friendship is by choice or by force. Any form of friendship is based on the simple rules of honesty and trust. These are understood even before it starts. It is this that makes us human. They do not want to know about it or they do not understand it enough. This is not how friendship works. It is a system like any other, and whether it is between spouses or parents and children or friends, the same rules will apply. These rules can be summarized by one word trustworthiness. If you take your friends for granted then the same happens to you, and you dont realize the true essence of friendship because this friendship is superficial, and is not based on the rules. Another fact to consider is time. Time brings maturity to the relationship, and a better understanding between the members. It may heal wounds or make them more apparent and clear. All forms of friendships will change with time; some will be strengthened as the members begin to see each other more clearly, and trust each other unconditionally. Unfortunately, this clarification may have the opposite effect and you realize how superficial the friendship truly is. This is why some marriages, that are made too early, end with the same abruptness that they were made. Once again, the time factor is apparent.